BitTorrent teams with studio for original online video

BitTorrent teams with studio for original online video

Peer-to-peer file sharing star BitTorrent on Wednesday announced a studio partnership to make original online video, ramping up a challenge to Netflix and Amazon Prime and trying to further legitimize its image. The exclusive alliance with Rapid Eye Studios will "identify, produce, and distribute original video" aimed at young adults, according to the company. BitTorrent chief executive Eric Klinker touted the alliance as a "major milestone for us and an aggressive expansion into the media space." BitTorrent was founded in 2004 and specializes in software of the same name designed to efficiently share digital files using networks of computers in a peer-to-peer model. "Others in the original content space such as Amazon Prime, Netflix and Hulu have made great progress," said BitTorrent chief content officer Matt Mason.