Creating Tangible Brand Value takes Much More than Growth Hacking Algorithms 
Twitter and the social web are littered with an endless array of ways to growth hack your business to a billion dollar valuation, with just a read of the data tea leaves. It's not that easy.
If it were, Yahoo's valuation would be much different today as a result of 2-3 turnaround efforts via multiple data driven smart execs and more importantly, the .com bubble crash would have never occurred.
As a business owner, your greatest challenge is seeing around corners. Necessitating a blended marketing strategy mixing: creativity, spot on selection of marketing platforms, great people who are tech trained and a finite amount of analysis.
Ten Critical Growth Drivers For Businesses in Today's Smartphone Drenched World
We worship at the trough of success too much. LinkedIn's algorithmic Pulse is littered with an infinite number of posts and quotes rhapsodizing about the greatness of Steve Jobs, Mary Meeker, Richard Branson, Guy Kawasaki, Marissa Mayer, Marc Cuban, Churchill, Tolstoy ad nauseum.
The list is infinite. Pick your flavor of the month and how if you just copy a page out of their playbook your exit strategy will enable a yacht purchase on par with Tom Perkin's "The Maltese Falcon."
Much of it is bunk. Listen to customers, hire people that have fallen on their asses once in a while, inculcate technology with your marketing activities and be creative.
Can marketing "sages" help you? Yes, but there are no easy answers. As below, it's about discerning patterns across your business operations and savvy outbound marketing.
Success does not always build character, failure does. Hire or outsource people who've had a measure taken of their character.
It's about the runway, it's not just about the world's next and greatest product. Do you want to price your products with implicit value and competitive awareness? Yes!
But, too many smart CEOs and exec staffs value a product strategy and don't think holistically about the mundane elements that drive success: web presence, social channel selection and optimization, a technical marketing stack, the importance of creating meaningful, engaging content.
Emotional brand value differentiates you business from others, it's not just about analytics, science and/or tech, creativity helps your business stand out from the crowd.
Meaningful data and patterns take time and Google analytics is not a panacea. All marketers and agencies love data, as do smart execs. But, truth be told, billions have been made by agencies and consultants based telling clients how "pattern science" will build brand and five easy steps or less. That's not always the case.
Wine and spreadsheets can at times generate greater insightful about your business than analytics. Talk to customers, dig into product details in person or on conference calls, ask probing open ended questions over lunch or dinner and then "marry" the data with customer input.
We all love data too much and the immediacy it brings to help us make decisions. But, patterns take time, especially those measuring the intricacies of why fickle consumers buy things. How much time? In some cases 6-9 months to get a meaningful measurement of why fickle consumers are buying a product or service. And, even then, the patterns can be misleading.
In the age of an unending endless array of bright shiny things know that revenue opportunities are on par with barriers to entry. Growth is everywhere in almost every market; but barriers to entry are high, advertising rates for most platform are increasing and technology is baked into every marketing discipline, as never before.
Pay attention to your "boring" infrastructure and know these assets are important success drivers: domain name setup, hosting, server, email, marketing platforms, forms, apps, social platforms. You need a marketing stack: baked in biz rules, marketing technology platforms and ROI measurement.
The Internet of Things is not here yet but it's out there on the horizon. But, many of you are better off focusing on near term success drivers: picking the right platforms, creating a meaningful sales funnel, leaning how to create and syndicate "smart" content and savvy community management. The "IoT" will have its moment in the sun soon enough.
Tech and Tactics Drive Marketing Success
Today's algorithmic focused, growth hacking CEOs with valuations north of a billion are being minted faster than the rise in San Francisco real estate. It's a Darwinian battle for supremacy out there brands, but smart execs know it takes more than just reading the analytics tea leaves.
Marketing success requires tactical marketing blending: creativity in all communications (words, text, video and images), listening to customers in real time, creating "smart' high impact content with curated images, careful selection of your marketing platforms and rinse and repeat cycles driven by ROI analysis.
Finally, one of your greatest challenges is not only recruiting great people, it's training them so they are tech savvy. That's not doing status updates on Facebook, it's understanding the tech immersive world we all live in: marketing platforms and processes, image curation, engaging community management skills, some level of competency with cloud based apps and services. #goforth
"How Content Heroes and Heroines are Made Not Born"
"What I Learned About Social Media from Andy Warhol"
"How to Generate More Revenue and Lower Costs with the Cloud"
"Why Every Marketing Campaign Lives or Dies on this Foundation"
"Four Critical Marketing Strategies to Stand out in Today's Noisy World"
"Why so Many Web Sites are Lipstick on a Pig"
"How to Win Your Darwinian Digital Battles"
"The Ten Second Race to Content Nirvana"
Twitter and the social web are littered with an endless array of ways to growth hack your business to a billion dollar valuation, with just a read of the data tea leaves. It's not that easy.
If it were, Yahoo's valuation would be much different today as a result of 2-3 turnaround efforts via multiple data driven smart execs and more importantly, the .com bubble crash would have never occurred.
As a business owner, your greatest challenge is seeing around corners. Necessitating a blended marketing strategy mixing: creativity, spot on selection of marketing platforms, great people who are tech trained and a finite amount of analysis.
Ten Critical Growth Drivers For Businesses in Today's Smartphone Drenched World
We worship at the trough of success too much. LinkedIn's algorithmic Pulse is littered with an infinite number of posts and quotes rhapsodizing about the greatness of Steve Jobs, Mary Meeker, Richard Branson, Guy Kawasaki, Marissa Mayer, Marc Cuban, Churchill, Tolstoy ad nauseum.
The list is infinite. Pick your flavor of the month and how if you just copy a page out of their playbook your exit strategy will enable a yacht purchase on par with Tom Perkin's "The Maltese Falcon."
Much of it is bunk. Listen to customers, hire people that have fallen on their asses once in a while, inculcate technology with your marketing activities and be creative.
Can marketing "sages" help you? Yes, but there are no easy answers. As below, it's about discerning patterns across your business operations and savvy outbound marketing.
Success does not always build character, failure does. Hire or outsource people who've had a measure taken of their character.
It's about the runway, it's not just about the world's next and greatest product. Do you want to price your products with implicit value and competitive awareness? Yes!
But, too many smart CEOs and exec staffs value a product strategy and don't think holistically about the mundane elements that drive success: web presence, social channel selection and optimization, a technical marketing stack, the importance of creating meaningful, engaging content.
Emotional brand value differentiates you business from others, it's not just about analytics, science and/or tech, creativity helps your business stand out from the crowd.
Meaningful data and patterns take time and Google analytics is not a panacea. All marketers and agencies love data, as do smart execs. But, truth be told, billions have been made by agencies and consultants based telling clients how "pattern science" will build brand and five easy steps or less. That's not always the case.
Wine and spreadsheets can at times generate greater insightful about your business than analytics. Talk to customers, dig into product details in person or on conference calls, ask probing open ended questions over lunch or dinner and then "marry" the data with customer input.
We all love data too much and the immediacy it brings to help us make decisions. But, patterns take time, especially those measuring the intricacies of why fickle consumers buy things. How much time? In some cases 6-9 months to get a meaningful measurement of why fickle consumers are buying a product or service. And, even then, the patterns can be misleading.
In the age of an unending endless array of bright shiny things know that revenue opportunities are on par with barriers to entry. Growth is everywhere in almost every market; but barriers to entry are high, advertising rates for most platform are increasing and technology is baked into every marketing discipline, as never before.
Pay attention to your "boring" infrastructure and know these assets are important success drivers: domain name setup, hosting, server, email, marketing platforms, forms, apps, social platforms. You need a marketing stack: baked in biz rules, marketing technology platforms and ROI measurement.
The Internet of Things is not here yet but it's out there on the horizon. But, many of you are better off focusing on near term success drivers: picking the right platforms, creating a meaningful sales funnel, leaning how to create and syndicate "smart" content and savvy community management. The "IoT" will have its moment in the sun soon enough.
Tech and Tactics Drive Marketing Success
Today's algorithmic focused, growth hacking CEOs with valuations north of a billion are being minted faster than the rise in San Francisco real estate. It's a Darwinian battle for supremacy out there brands, but smart execs know it takes more than just reading the analytics tea leaves.
Marketing success requires tactical marketing blending: creativity in all communications (words, text, video and images), listening to customers in real time, creating "smart' high impact content with curated images, careful selection of your marketing platforms and rinse and repeat cycles driven by ROI analysis.
Finally, one of your greatest challenges is not only recruiting great people, it's training them so they are tech savvy. That's not doing status updates on Facebook, it's understanding the tech immersive world we all live in: marketing platforms and processes, image curation, engaging community management skills, some level of competency with cloud based apps and services. #goforth
"How Content Heroes and Heroines are Made Not Born"
"What I Learned About Social Media from Andy Warhol"
"How to Generate More Revenue and Lower Costs with the Cloud"
"Why Every Marketing Campaign Lives or Dies on this Foundation"
"Four Critical Marketing Strategies to Stand out in Today's Noisy World"
"Why so Many Web Sites are Lipstick on a Pig"
"How to Win Your Darwinian Digital Battles"
"The Ten Second Race to Content Nirvana"
0 Komentar untuk "Creating Tangible Brand Value takes Much More than Growth Hacking Algorithms"