ITV snaps up Dutch reality television show producer

ITV snaps up Dutch reality television show producer

British independent television broadcaster ITV said Thursday it had agreed to buy Dutch group Talpa Media, the producer behind hit singing show The Voice. Talpa was founded by John de Mol, creator of global television reality show Big Brother. "Great content is at the heart of ITV's growth strategy and the acquisition of Talpa builds on the success of our international content business and is absolutely in line with our desire to create and own formats that travel," ITV chief executive Adam Crozier said in a joint statement. De Mol said the deal "represents a fantastic opportunity for strong further growth".