'Pixels' trailer breaks records for Sony

'Pixels' trailer breaks records for Sony It was only released on March 18, but the trailer for Adam Sandler's new movie "Pixels" has generated a record-breaking number of online views for Sony. The clip generated 34.3 million views in its first 24 hours online, Variety reports, beating Sony's previous record holder, "The Amazing Spider-Man 2," by a mile. The company aired it on traditional channels such as YouTube and also on social media pages for Sony Pictures, Sony Electronics and Sony Rewards.