Revolution or cynical ploy: Fashion fetes older women

Revolution or cynical ploy: Fashion fetes older women

Older women are fronting major fashion campaigns and one of the next Bond girls is 50 -- mature ladies are having a moment, but does it represent a change of attitudes or just a marketing gimmick? With her silver hair styled into a severe bob, clad all in black with huge sunglasses, 80-year-old US author Joan Didion cuts a striking figure in the new ads for Celine. A guitar-strumming, floppy hat-wearing Joni Mitchell, 71, fronts Saint Laurent's Music Project, and Dolce and Gabbana focuses its new campaign on cackling Italian grandmothers. Meanwhile Madonna, 56, has been posing for Versace, Julia Roberts, 47, is the face of Givenchy and Italian actress Monica Bellucci, 50, will soon be the oldest ever Bond girl.