Jay Z leads stars in rebranded Tidal streaming service

Jay Z leads stars in rebranded Tidal streaming service

Rap mogul Jay Z has launched the rebranded Tidal music streaming service with major star backing, hoping to shake up the growing industry through high sound quality and artist control. With veiled swipes at streaming leader Spotify, Jay Z brought out musicians including Madonna, Kanye West and the masked electronic duo Daft Punk, who will all be equity partners in the new Tidal. Jay Z earlier this year bought Tidal, which markets itself to audiophiles, by spending $56 million for its Swedish-listed parent company Aspiro. At the announcement in New York, singer Alicia Keys hinted that some musicians could choose to release material exclusively or early on the artist-owned service.